Integrated Marketing Cloud
Marketing/Analytics
fullthrottle.ai's Automotive IMC (Integrated Marketing Cloud) is an automotive marketing platform that manages dealership first-party data and transforms anonymous website traffic into household-level identity profiles for audience targeting and attribution.
Integration surface
- Public API
- Yesdocs ↗
- Access model
- partner gated
- Auth
- HTTP Basic (base64 APP_ID:API_KEY)
- MCP server
- Not yet
- Capabilities
- Marketing & Analytics:readspec domain →docs ↗
Standard alignment
- Conformance
- Not assessed
- Spec version
- unknown
- Certified
- No
Provenance & trust
- Source
- indexed from public docs
- Last verified
- 2026-06-19
- Contributor
- AutomotiveMCP
- Entry source
- content/directory/imc.mdx ↗
Notes
A real documented public API portal (the AudienceFlume API) exists at docs.fullthrottle.ai, documenting household, propensity, and influence/identity data endpoints; access is partner-gated. No MCP endpoint was found. Note: IMC is the marketing-cloud product of fullthrottle.ai and shares the same AudienceFlume API as the [[fullthrottle-ai]] listing.
Discussion
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Listing reflects publicly available integration information. It does not imply endorsement, membership, or certification by the Council.