A proposed open standard for connecting AI agents to dealership systems.
One conformant interface across inventory, CRM, desking, service and parts — so any agent speaks to any system the same way. Read the draft, or help ratify it.
N×M bespoke integrations → one shared protocol
The integration problem
Agentic AI is arriving at the dealership. The plumbing isn’t ready.
Every tool, custom-wired
Each AI tool has to be hand-integrated to each dealer system — DMS, CRM, website platform, service. The work multiplies with every new pairing.
Slow and expensive
A single integration takes weeks of engineering and tens of thousands of dollars, then has to be maintained as each system's API drifts.
Rebuilt vendor by vendor
Nothing is reusable. The same connector is rebuilt from scratch across the industry, and every one is a new thing to break.
Dealers are already being coached to ask vendors “do you support MCP — and which version?” Today there is no canonical spec to answer against. That gap is the opening this standard fills.
The proposal
A USB-C port for dealership data.
The draft Automotive MCP Specification proposes a single, conformant way for dealership systems to expose their data and actions to AI agents — as resources to read and tools to act on, over the Model Context Protocol.
Build to the standard once and any compliant agent can connect — the same way any device works with any USB-C port. No bespoke connector per vendor pairing.
{
"tool": "inventory.search",
"arguments": {
"condition": "used",
"make": "Toyota",
"max_price": 32000
}
}What it standardizes
The dealership, as stable namespaces.
Each domain is a stable resource & tool namespace any conformant server implements.
Inventory
New, used and in-transit vehicles — VIN, trim, options, media, status and price.
Leads & CRM
Up records, contacts, communications, ownership and lead lifecycle state.
Deals & Desking
Quotes, payments, trade valuations, incentives and desking scenarios.
Service
Repair orders, appointments, technician time and service history.
Parts
Catalog, availability, pricing, supersessions and ordering.
F&I
Finance & insurance products, lender programs, menus and compliance artifacts.
Marketing & Analytics
Audiences, attribution, and the engagement/sale/service event stream exposed for agent reasoning.
Consent & Compliance
Communication consent records — status, channel, source and method — for TCPA and privacy compliance.
Certification
A mark dealers can trust.
Certification will let dealers know which vendors actually conform to the standard — and at what level. The program is being defined now alongside our founding partners.
Who’s behind it
Founded by Alex Oleynik & Elijah Surratt, backed by Creative Code.Digital.
The standard earns its name as the industry adopts it. Founding partners shape v1 of the specification and the certification program before it ratifies.
Help define the standard.
The specification is a draft the council exists to ratify with its partners. Read it, suggest a revision, or apply to shape v1 as a founding partner.