Fullpath
CRM · Marketing/Analytics · Digital Retail
Fullpath (formerly AutoLeadStar) is a Customer Data and Experience Platform (CDXP) that unifies dealership first-party data to power AI-driven marketing and engagement.
Integration surface
- Public API
- Yesdocs ↗
- Access model
- public
- Auth
- Bearer token (JWT)
- MCP server
- unknown
- Capabilities
- Leads & CRM:readspec domain →docs ↗
- Consent & Compliance:readspec domain →docs ↗
- Consent & Compliance:writespec domain →docs ↗
- Marketing & Analytics:readspec domain →docs ↗
Standard alignment
- Conformance
- Not assessed
- Spec version
- unknown
- Certified
- No
Provenance & trust
- Source
- indexed from public docs
- Last verified
- 2026-06-15
- Contributor
- AutomotiveMCP
- Entry source
- content/directory/fullpath.mdx ↗
Notes
Fullpath's developer docs are publicly accessible (Scalar-rendered) with a
downloadable OpenAPI spec confirming endpoints for Consents, Shoppers,
Audiences, Tasks, Leads, Appointments, and Activities; auth is a JWT bearer
token. Fullpath also publishes downloadable MCP tool definitions
(mcp-tools.json) that wrap the REST API — but no hosted MCP server endpoint is
documented, so MCP status is recorded as unknown rather than yes.
Discussion
Compare notes on integrating Fullpath — share patterns, gotchas, and questions about its API with people doing the same work.
Listing reflects publicly available integration information. It does not imply endorsement, membership, or certification by the Council.